Tour 360 – The things you should know!

By admin | a month ago

Every day, tour 360 receives more than five million visits, and half of the users rely on 3D tour to make their decisions.


Every day, tour 360 receives more than five million visits, and half of the users rely on 3D tour to make their decisions.

History of tour 360

In 1787, the artist Robert Barker crafted a panoramic display by painting on a cylindrical surface and observing from the interior. The term “panorama” was first utilized on June 11, 1791.  

On December 29, 1900, Louis Lumière submitted a patent for the Photorama, which was the inaugural technique for capturing panoramic photographs and projecting them into a circular space to depict a complete 360° vista.  

The successful projection of the comprehensive 360° view was achieved due to Louis Lumière implementing the principles of the Cinematograph shutter in his device. From February 1902 to spring 1903, over 600 panoramic photographs were captured and showcased to the public in Paris, in a venue that measured 20 meters in diameter. These panoramic images offered the potential to revitalize the trend for pictorial panoramas that originated towards the close of the 18th century. Towards the end of the 19th century, the concept of 360 photography emerged through the merging of multiple photos to generate a solitary 360° image. One of the early tour 360 viewers available online was Apple QuickTime.   

In January 2020, Klapty finally made virtual tours accessible to everyone in the entire world. 

Definition of tour 360

Tour 360 has become an ideal marketing resource in the real estate and design industry. It is especially beneficial for projects that are in the process of being developed or are still under construction. Regardless of where the project is located or what stage it is in, clients and investors now have the opportunity to not only visualize the project’s appearance but also explore and experience the actual space. Numerous businesses from various industries have embraced the creation of tour 360, such as agencies, hotels, destination promoters, corporate recruiters, real estate agents, photographers, travel companies, and restaurant owners. 

Tips for creating a great tour 360

  • Use a tripod to keep your camera steady.  
  • Take photos in natural light, or use a flash if necessary.  
  • Avoid taking photos in areas with a lot of glare.  
  • Edit your photos to improve the quality and consistency.  
  • Add hotspots and navigation to make it easy for users to navigate your tour.  
  • Test your tour 360 to make sure it works properly. 

The most common tour 360 features

– Virtual interactions: Viewers could potentially access animations demonstrating various procedures or even manipulate physical objects, such as operating doors, selecting and relocating items, and so on.  

– Rotate and zoom: Tour 360 provides viewers with the freedom to explore and focus on specific elements that they deem important.  

– Teleportation: tour 360 is specifically crafted to imitate the act of strolling, whereas others offer the freedom to swiftly switch between various locations. Occasionally, users have the option to access a map and choose the specific point to instantly transport themselves to.  

– Click and learn: tour 360 provides opportunities to engage with the environment, even in the picking of items, structures, and so on. Consequently, when something is chosen, details about the particular object are offered, typically through written content or an auditory explanation.  

– Virtual tour guide: In order to completely replicate a conventional tour 360 encounter, certain providers incorporate a virtual representation or artificial intelligence into the tour 360, offering guidance and dispensing information via audio recordings. 

virtual tour

Advantages of tour 360

– Broadened Reach: By utilizing tour 360, you have the ability to appeal to individuals who are located far away or who may face obstacles when trying to view properties. This broadens your scope and helps you save time by filtering out potential leads to only those who are truly interested.  

– Time and Cost Savings: tour 360 removes the necessity of multiple physical property visits, thus saving both real estate agents and prospective buyers valuable time and assets. It simplifies the procedure and enables one to concentrate on more qualified leads.  

– Enhanced Visual Experience: tour 360 offers a captivating and engaging visual encounter, enabling prospective purchasers or clients to investigate properties or enterprises from the convenience of their residences.  

– Improve Customer Service: Tour 360 can help to improve customer service by providing a way for customers to get a better understanding of your products or services before they make a purchase. 

Disadvantages of tour 360

– Not meeting your landlord: If you opt for a tour 360, you may not get the chance to personally meet the landlord and discuss your concerns before moving in. Unless you are renting in a state like California, where real estate is deemed essential, the most reliable way to handle this situation is by having a virtual meeting with the landlord.  

– Not having any direct physical interaction with the residence: While you can observe the apartment and make precise assessments regarding its state and advantages and disadvantages, it is not comparable to actually being present in the apartment and engaging with its elements. Moreover, tour 360 can create challenges in accurately ascertaining the amount of natural light in a dwelling or the scent experienced upon entering. 

Why use a tour 360

– Viewers are engaging in research on various businesses or places to make informed purchasing choices. They are making decisions on whether or not to engage in transactions based on their observations. Integrating a tour 360 on your website can positively sway their decision in your favor.  

– It is feasible to gather data and details regarding the positions where one can find the finest table in a dining establishment or the prospective comfort level of a hotel room. This information can help to assess if a conference room can comfortably accommodate your group, as well as identify the locations of all available outlets. When users view a tour, they can establish a “buyers” connection with your business.  

– A tour 360 is utilized to present a “realistic perspective” layout that enables spectators to navigate through any place as if they were present and truly SEE what is in every small corner.  

– Tours are also giving websites a boost in their search engine positions. The initial fascination with visiting a place attracts a user to your site and watching the tour 360 can encourage them to stay longer.  

– The user’s encounter is characterized by interactivity and user-controlled navigation, rather than being passive, like watching a video. The complete autonomy bestowed upon the user empowers them to pause and resume at their desired moments within the scene. They have the ability to rotate their viewpoint left, right, upward, or downward in order to observe the spatial connections between different objects. 

Who can take advantage of tour 360?

Any industry that wants to show off the beauty of its location can benefit from a Tour 360:  

  • Retail stores  
  • Restaurants  
  • Hotels  
  • Automotive dealerships  
  • Travel and tourism industry  
  • Country Clubs  
  • Tuition Schools  
  • Real Estate, Residential & Commercial  
  • Retreat Facilities  
  • Medical & Veterinary Facilities  
  • Conference & Event centers  
  • Retirement, Nursing, rehabilitation, and hospice homes  
  • Corporate  


Are you looking to create tour 360? Contact akaVerse, and you will have comprehensive solutions tailored to your specific needs and requirements.  



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